Workflow
From audit to ongoing optimization
A clear four-step path. Typical scenarios below show how priorities shift by property type.
Audit
Distribution, Chinese-language assets, competitor set, and conversion friction on OTAs and social entry points.
Localize
Rebuild selling points, OTA copy, visuals, and WeChat-first messaging for your target Chinese segments.
Launch
Ship OTA updates, content drops, and inquiry paths in an order that matches seasonality and your internal bandwidth.
Optimize
Tune listings, creative, and funnel steps using performance signals and booking quality—not guesswork.
Delivery rhythm
Workshops, playbooks, then ship
We run focused working sessions with your GM, revenue, and marketing stakeholders—so OTA updates, Chinese copy, and social hooks stay tied to one narrative and one commercial target. Nothing is “handed off to a junior queue” without context.
Typical scenarios
Southeast Asia resort
Stronger family and holiday positioning, destination storytelling on Xiaohongshu, and OTA packages that read clearly in Chinese.
Japan / Korea city hotel
Weekend demand, shopping and transport convenience, review trust, and sharper OTA conversion mechanics.
Europe boutique hotel
Distinct brand narrative in Chinese, WeChat inquiry flow, and content that explains why the stay is worth the trip.
FAQ
Do we need existing China OTA accounts?
No. We can plan setup, content, and launch sequencing based on your hotel type and markets.
Can we start with a single channel?
Yes—many hotels begin with OTA optimization or a focused social push, then expand once the foundation is stable.
How do you measure progress?
We align on practical signals: visibility, clicks, content engagement, reviews, inquiries, and booking quality—discussed in periodic reviews.
What do you need from us to begin?
Basic property facts, target Chinese guest profiles, current channel access, and brand guidelines. Use the contact form to start.